Trademark is a designation capable of being represented graphically, particularly words, incl. personal names, colours, designs, letters, numerals, shape of a product or its cover, or with their combination, aimed to differentiate products or services originating from different subjects.

Are you interested in what the entire trademark registration process entails, how much it costs to apply for a trademark and then maintain trademark protection? What needs to be done on your end and what can we do for you?

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Trademark registration

Filing Date of a Trademark:

Establishes the priority right against any third person who files an application for an identical or similar trademark for identical or similar goods or services later.

Registration of a Trademark:

The right to a trademark begins with the registration of the trademark. The applicant becomes the owner of the trademark and may claim that the infringement of his rights is forbidden, the detrimental situation is removed and the damage is compensated.

The protection period of a registered trademark is 10 years since the filing date and it can be extended always for further 10 years.

Form of the Trademark


National Trademark

Proceedings take place at the Czech PTO (ÚPV), the trademark is valid only in the territory of the Czech Republic.

International (Madrid) (IR)

The formality proceedings take place at the Czech PTO, then the World Intellectual Property Office (WIPO), which afterwards informs the offices of the designated countries where the trademark should be protected.

European Union Trademark (EUTM)

Proceedings take place at the European Union Intellectual Property Office (EUIPO) in Alicante, Spain, the trademark is valid in the whole territory of EU.

National Trademark Application abroad

Proceedings take place at the national foreign PTO, the trademark is valid only in the territory of the respective country.